Corporate Globalization Measurement Scale: Global Customer Management Index for International Business Expansion | Use Cases: Market Research, Global Strategy Development, Cross-Border Ecommerce

Product Description

This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance.